Privacy Policy

Effective Date: 22nd October 2025

Introduction

Bauer Digital (“we”, “us”, “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy outlines how we collect, use, store, and safeguard your information when you interact with our website or engage with our services. 

We act as a data controller under the UK General Data Protection Regulation (UK GDPR). 

Who We Are

Bauer Digital is a UK-based company and exclusive partner of YAHAM for LED infrastructure solutions. We specialise in the design, delivery, and servicing of high-performance LED systems across retail, transport, stadia, and digital out-of-home (DOOH) sectors. 

Contact Details: 
Bauer Digital 
info@bauer-digital.co.uk  
27 Goodge Street, W1T 2LD.  

What Data We Collect

We may collect and process the following types of personal data: 

  • Identity Data: Name, job title, company name 
  • Contact Data: Email address, phone number, business address 
  • Technical Data: IP address, browser type, operating system 
  • Usage Data: Site interaction, page views, referral sources 
  • Marketing Preferences: Opt-in records, email interaction 

We do not knowingly collect data from children under 18 years old. 

How We Collect Your Data

We collect personal data through the following means: 

  • Direct interactions (e.g., contact forms, emails, phone calls) 
  • Website cookies and analytics tools (e.g., Google Analytics) 
  • Industry events, referrals, or business development activity 

Why We Use Your Data

We use personal data for the following lawful purposes:

Purpose 

Legal Basis 

To respond to enquiries 

Legitimate Interest 

To deliver technical proposals or quotes 

Contract 

To improve our website and services 

Legitimate Interest 

To send marketing communications (if opted in) 

Consent 

To comply with legal or regulatory obligations 

Legal Obligation 

Sharing Your Data

We do not sell personal data. However, we may share data with: 

  • Our internal teams within IUF Group (strictly on a need-to-know basis) 
  • Trusted third-party service providers (e.g., CRM, analytics) 
  • Legal or regulatory authorities where required 

All third parties are required to respect your data and comply with data protection law. 

Data Retention

We retain personal data only as long as necessary for the purposes outlined above. Retention periods vary based on the data type and purpose, but we review and securely dispose of data regularly. 

Data Security

We use robust technical and organisational measures to protect your data, including: 

  • Encrypted communications (HTTPS) 
  • Access controls and user authentication 
  • Secure servers and firewalls 

Despite our best efforts, no method of transmission or storage is 100% secure. 

Your Rights

You have rights under data protection law, including: 

  • Access to your personal data 
  • Correction of inaccurate data 
  • Erasure of data (“right to be forgotten”) 
  • Restriction of processing 
  • Data portability 
  • Objection to direct marketing 
  • Withdrawal of consent (if given) 

To exercise your rights, please email info@bauer-digital.co.uk  

Cookies

We use cookies to enhance your browsing experience and gather anonymised analytics data. For full details, please refer to our Cookie Policy.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website with the effective date clearly stated.