Boohoo, London

A coordinated LED display ecosystem to create a high‑impact immersive experience space for Boohoo’s brand and office workspace.

1.9

Pixel Pitch

14

LED Showcases

16

LED Window-Fin Displays

Experiential LED Design

Bauer Digital supplied sixteen ultra‑fine 1.9 mm pixel‑pitch LED window‑fin displays across the experience zone. These vertical fins deliver dynamic visual impact, operating either synchronised for full immersive effect or individually to suit campaign needs. Integrated behind key sightlines and retail displays, they were engineered for clarity, contrast and smooth motion.

Product & Changing Room Activation

Within the experience floor, fourteen LED showcases were installed behind clothing rails to elevate product storytelling with crisp imagery and motion. Complementing those, a custom‑built LED mirror with circular LED surround transforms the changing room into a branded moment, presenting tailored content and enhancing engagement when a guest enters. This layered LED approach blends visual drama, retail utility and brand amplification in a way that feels premium, yet flexible.

Built to captivate. Engineered to adapt.

Seamless Brand Immersion

The display system supplied by Bauer Digital enables Boohoo’s experience area to function as a multi‑layered, high‑impact brand zone. Screens can be run in sync or independently, supporting everything from campaign launches to ambient digital storytelling. With every LED element specified for precision, clarity and flexibility, the space balances visual immersion with operational ease, ready to evolve with Boohoo’s needs.