Westfield, London
Bauer Digital supplied a series of landmark outdoor LED totems, elevating guest arrival moments and strengthening Westfield’s commercial opportunities across high‑footfall zones.
Bauer Digital supplied a 7‑metre‑high, double‑sided outdoor LED totem for Westfield’s Southern Terrace, one of the centre’s busiest arrival points. Designed to deliver maximum visibility from all approaches, the structure required exceptional engineering accuracy and premium build quality. With a 25sqm, 6mm pixel‑pitch LED surface, the totem provides a vibrant large‑format canvas for high‑impact brand campaigns, enhancing the overall guest experience from the moment shoppers arrive.
Beyond Southern Terrace, Bauer Digital supported Westfield Centrale and Whitgift with a wider rollout of outdoor digital totems. These high‑footfall retail destinations required durable, low‑maintenance units capable of delivering continuous commercial messaging without interrupting daily operations. Eight double‑sided LED totems were supplied across the two sites, each engineered for high-footfall durability, consistent visual performance and long‑term operational resilience.
A digital presence designed to elevate every arrival moment.
Each LED totem was supplied with a structural design optimised for stability, weather resilience and clear sightlines. The modular format ensures easy servicing while maintaining a sleek, modern aesthetic suited to premium retail environments. With vibrant outdoor LED performance and robust construction, the totems provide Westfield with a powerful and dependable platform for advertising, brand storytelling and real‑time event promotion.