Westfield, London

Landmark outdoor LED totems elevated guest arrival moments and strengthened Westfield’s commercial opportunities across high‑footfall zones.

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7
Metres High
6
Pixel Pitch (mm)
25
Square Metres
A Digital Focal Point
Bauer Digital supplied a 7‑metre‑high, double‑sided outdoor LED totem for Westfield’s Southern Terrace, one of the centre’s busiest arrival points. Designed to deliver maximum visibility from all approaches, the structure required exceptional engineering accuracy and premium build quality. With a 25sqm, 6mm pixel‑pitch LED surface, the totem provides a vibrant large‑format canvas for high‑impact brand campaigns, enhancing the overall guest experience from the moment shoppers arrive.
Expanding the Estate With a Multi‑Site LED Network

Beyond Southern Terrace, Bauer Digital supported Westfield Centrale and Whitgift with a wider rollout of outdoor digital totems. These high‑footfall retail destinations required durable, low‑maintenance units capable of delivering continuous commercial messaging without interrupting daily operations. Eight double‑sided LED totems were supplied across the two sites, each engineered for high-footfall durability, consistent visual performance and long‑term operational resilience.

A digital presence designed to elevate every arrival moment.

Engineered for Longevity, Built for High‑Traffic Environments

Each LED totem was supplied with a structural design optimised for stability, weather resilience and clear sightlines. The modular format ensures easy servicing while maintaining a sleek, modern aesthetic suited to premium retail environments. With vibrant outdoor LED performance and robust construction, the totems provide Westfield with a powerful and dependable platform for advertising, brand storytelling and real‑time event promotion.