Adidas, UK & Ireland

High-impact 1.9mm COB LED displays supplied to elevate Adidas retail zones within flagship Sports Direct stores.

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1.9
Pixel Pitch (mm)
25.87
Square Meters
8
Zones
Adidas Retail Zone Integration
A total of 25.87 sqm of high‑definition COB LED was supplied for strategically placed digital canvases across men’s, women’s, and junior sections. All displays used 1.9 mm pixel pitch COB LED, offering durability, enhanced visual clarity, and reduced maintenance. With crisp resolution and high contrast, these displays bring Adidas product campaigns and branding to life in-store, capturing attention and enhancing customer engagement.
Tailored by Zone

A considered mix of LED formats was applied across Adidas’ retail zones, from floor-to-ceiling double-sided panels to portrait LED displays and landscape-format panels, each specified to maximise visual impact and brand presence within the store environment.

Bold LED Expression, Powered by Bauer Digital.

Expanding Rollout

Bauer Digital’s flexible supply model and high-performance LED ensures consistent delivery of Adidas’ digital vision across retail zones, supporting brand consistency, scalability, and future rollouts across the wider Sports Direct estate.