AO Arena, Manchester
High-performance LED screens that elevate the fan experience and commercial opportunities at Europe’s largest indoor arena.
The AO Arena Manchester, with a 23,000-capacity and global reputation for hosting world-class events, required a digital display infrastructure that could match its scale and visibility. Bauer Digital supplied 50+ LED screens, with pixel pitches between 1.9mm- 3.9 mm, to enhance concession zones with vibrant event promotions, advertising, and venue content. 16 large format LEDs, measuring 3750mm x 2250mm, with 3.9mm LED were installed above the smokehoods in the concession areas of the arena.
Bauer Digital ensured every LED panel met the durability and brightness demands of a live venue. Key highlights included a vibrant ticker-tape LED display, boasting 2000nits brightness and a 4000hz+ refresh rate, with IP65 protection and top-lifting access, ideal for the fast-paced, high-footfall environment of live entertainment. With robust performance and crystal-clear visuals, these displays deliver long-term flexibility and commercial value.
An Unparalleled Experience for Visitors
The LED systems supplied by Bauer Digital are used throughout AO Arena’s interior, supporting dynamic digital menus, targeted advertising, and live event content. With advanced control systems and real-time scheduling, the venue can tailor messaging by audience type, event, or time of day. The result is a more engaging, responsive, and monetisable visitor experience, powered by reliable screen technology, built to scale with the arena’s ambitions.