ARIA Resort & Casino, Las Vegas

A 61-metre LED mega-spectacular powers advertising on one of the busiest intersections of the Las Vegas Strip.

2,229

Square Meters

3

Sided Wrap Display

10

Pixel Pitch (mm)

Landmark LED Upgrade

Yaham supplied a 61-metre LED mega-spectacular for the ARIA Resort & Casino, replacing the venue’s earlier display with a higher-resolution, three-sided installation. The new screen wraps around the pedestrian bridge connecting The Shops at Crystals and The Cosmopolitan, delivering 24/7 visibility for ARIA’s brand, its retailers, and restaurants. Visible from multiple approaches, this architectural-scale display transforms a transitional zone into a commercial focal point.

Next-Level Impact

The upgrade improves on the original LED installation with a seamless, three-sided display, larger surface area, and 10mm pixel pitch for improved clarity at scale. The result is an eye-catching landmark that stands out on one of the world’s most visually competitive streets. From foot traffic to drivers approaching the Strip, this display provides ARIA with high-impact brand storytelling and enhanced commercial engagement.

A landmark-scale installation built to perform 24/7 in the world’s most iconic DOOH environment.

Maximising Brand Presence at Scale

This flagship installation reflects Yaham’s capability to deliver large-format LED systems for complex outdoor environments. The ARIA Resort & Casino display uses seamless transitions and modular flexibility to command attention day and night, enhancing visibility, driving advertising ROI, and energising one of the world’s busiest entertainment districts. With robust weather protection and reliable performance, it’s built to thrive in the heart of the Las Vegas Strip.

Bauer Digital is Yaham’s exclusive LED partner in Europe. For similar custom-built solutions, get in touch with our team.