Caesars Palace, Las Vegas

A Romanesque LED landmark delivering visual impact and commercial value on the iconic Las Vegas Strip.

613.16

Square Meters

2

Sided Display

2017

Launch Date

Design Integration at Architectural Scale

For Caesars Palace, visual impact wasn’t simply enough, the screen had to blend seamlessly with its Roman aesthetic. Yaham engineered a fully bespoke LED solution, with double-sided displays housed within Corinthian-style columns, built to exact historical proportions. Every detail, from column height to intricate grooves, was precision-crafted to complement one of the Strip’s most iconic buildings.

Precision Execution for a Global Landmark

Yaham’s in-house team led every stage, from creative engineering to on-site delivery. The project was won on the strength of Yaham’s unique corner module technology and deep experience in custom LED. With local support in Las Vegas and collaborative design reviews with the client, the result was a structurally complex, visually stunning installation delivered to exacting standards.

Built to Stand Out on the Strip.

Commercial Impact at Scale

Since launch in 2017, the display has become a standout feature of the Las Vegas Strip, drawing millions of eyes and boosting footfall to the Forum Shops at Caesars. More than a screen, it’s a commercial driver and storytelling platform that elevates the destination’s retail offer and brand prestige.

Bauer Digital is Yaham’s exclusive LED partner in Europe. For similar custom-built solutions, get in touch with our team.