First Direct, Leeds
Bauer Digital supplied high-performance indoor and outdoor LED displays to support wayfinding, promotions, and event visibility at scale.
As part of a wider digital upgrade strategy, First Direct Arena Leeds introduced LED screen technology across key touchpoints. Bauer Digital supplied 10 internal LED displays, integrated across concourses, staircases, and entrance areas. These high-brightness screens display dynamic wayfinding, merchandise promotions, and real-time event content, helping orient guests and drive commercial engagement in high-footfall zones.
At the venue’s main entrance, two large format 6 × 3.3 m external LED screens create an immediate visual impact. With a 6 mm pixel pitch and IP65-rated build, they’re engineered for full-weather visibility and clarity, making them ideal for showcasing upcoming events and brand campaigns to thousands of daily passers-by.
Built to Illuminate Events to Passers-By
The LED displays supplied by Bauer Digital play a vital role throughout the venue, from guiding visitors at entrances to elevating promotions along concourses. Strategically placed and CMS-enabled, each screen is engineered to flex with event schedules, maximise exposure, and enhance how guests move through and interact with the space.