New York-New York, Las Vegas

A striking, wraparound triple‑sided LED pylon transforms the New York‑New York resort façade.

  • New York-New York Carousel Image 3
  • New York-New York Carousel Image 1
  • New York-New York Carousel Image 2

706
Square Meters
10
Pixel Pitch (mm)
3
Sided Format
A Landmark Digital Upgrade
At New York‑New York on the Las Vegas Strip, a newly supplied LED pylon was installed to amplify the resort’s visual presence and advertising potential. Replacing the previous segmented LED setup, the new triple‑sided display wraps around the structure seamlessly, offering unrivalled scale and visibility. Engineered using Yaham’s outdoor LED, the pylon delivers vibrant, high‑impact visuals with broad viewing angles, ensuring maximum engagement from foot and vehicle traffic in one of the world’s busiest entertainment corridors.
Seamless Design, Elevated Visibility

The new pylon design solved a key limitation of the original display, which was split and lacked visual cohesion. By replacing it with a unified LED surface, the structure now functions as a single, cohesive digital landmark. Yaham’s lightweight and high‑protection panels allow a smooth integration into the architectural form while offering energy‑efficient performance, stable operation in outdoor environments, and flexible sizing that supports creative DOOH campaigns.

Bold Visual Impact, Defined by Scale.

Future‑Ready Outdoor LED Infrastructure

This installation showcases the scale and versatility of Yaham’s outdoor LED platforms. Engineered for continuous performance, they support brand impact, wayfinding, and advertising conversion in high-footfall environments. The result is a high-engagement digital asset, built to perform 24/7 and withstand the demands of outdoor use.

Bauer Digital is Yaham’s exclusive LED partner in Europe. For similar custom‑built solutions, get in touch with our team.