Under Armour, Liverpool

Europe’s first touch LED gaming floor, powered by Yaham's technology, delivers an immersive brand experience built on agility, skill, and innovation.

2.4

Pixel Pitch Touch LED Floor (mm)

1.9

Pixel Pitch Wall LED Display (mm)

2

Gameplay Modes

Immersive Retail Activation

A 2.4mm touch-sensitive LED floor and 1.9mm wall-mounted LED display support Under Armour’s Total Footwork Game, an interactive experience built to challenge players’ agility in-store. Customers engage in two gameplay modes: "Fast Track" and "Power Step", where participants compete in short, high-intensity games that highlight movement precision without requiring high speed, ideal for retail safety and interactivity.

Designed for Experience

Gameplay modes focused on agility allowed users to feel immersed without compromising safety. "Fast Track" mimicked a training ladder with fast footwork required in place, while "Power Step" presented reactive zones for players to chase, both confined to short 30-second sprints within a set zone, maintaining energy and engagement.

The LED-driven environment brought Under Armour’s performance-led brand to life, combining vivid visuals, real-time feedback, and game-like energy.

Visual Storytelling

Every LED element contributed to the sense of immersion. Creative 3D visual assets enhanced realism, while dynamic background pulses signalled countdown pressure. Yaham’s LED technology helped turn the store into an engaging brand theatre.