Breaking New Ground in the UK and Europe
A dominant force across the globe, YAHAM is recognised as a leading LED manufacturer. Holding a significant share of both the Chinese and US markets, the company has built its reputation on performance, precision, and global reach.
Already operating in over 50 countries and delivering LED solutions at unmatched scale, YAHAM’s expansion into the UK and Europe came as no surprise.
Having officially launched into the region in November 2025 through a strategic partnership with Bauer Digital as its exclusive UK and European distributor, YAHAM has wasted no time making an impact.
In only a matter of months, its technology is already powering flagship retail environments for brands including Sports Direct, Under Armour, Adidas, Nike, Puma and Skechers – alongside major large-scale stadium deployments across Europe.
Europe’s First Interactive LED Floor
At the forefront of retail innovation in the UK is Sports Direct, and its recent Liverpool flagship launch was no exception.
The elevated three-storey experiential concept includes the UK’s first HYROX Performance Centre within Everlast Gyms+, an Adidas Football Skill Zone to test shooting accuracy, and, most notably, Europe’s first-ever touch-sensitive LED floor, supplied by YAHAM.
Installed as part of Under Armour’s gamified retail experience, the LED floor forms the heart of “Total Footwork”, an immersive in-store challenge designed to test agility, coordination and reaction speed.
The fully responsive LED surface was engineered to detect touch at speed, allowing shoppers to engage in real-time gameplay, either solo or head-to-head, pushing their agility and competitive edge.
The activation now attracts over 100 plays per week, reinforcing its role as a high-impact engagement driver within the store.
Above, a high-resolution LED wall displays live scores, player avatars and leaderboard updates, transforming the retail environment into a dynamic performance arena.
Sports Direct has always leaned into bold, interactive retail and YAHAM’s technology makes that ambition tangible.
Together with Under Armour, this installation demonstrates what LED can truly achieve inside physical space, not as a screen on a wall, but as an interactive experience.
From Flagship Floors to Landmark Venues
YAHAM’s UK presence isn’t confined to retail environments.
Known globally for delivering high-definition digital displays across DOOH networks and major venues, its expansion into the UK market follows the same trajectory.
At Manchester Central – one of the UK’s most prominent exhibition and conference venues, hosting nearly half a million visitors every year – a major consolidation project is underway.
The redevelopment focuses on improving connectivity between internal and external spaces, enhancing entrance halls, and creating a more seamless visitor journey.
To support this transformation, YAHAM supplied and delivered striking external LED totems as complete structural solutions at the venue’s entrance.
These installations extend the venue’s immersive experience beyond its walls, enhancing wayfinding, strengthening brand presence, and elevating the arrival experience for visitors.
With YAHAM technology now framing its entrance, Manchester Central reinforces its position as the home of pioneering events.
From the UK to Europe
YAHAM’s momentum doesn’t stop at the UK.
Having recently been selected as the LED provider for a premier European arena currently undergoing large-scale renovation, YAHAM is expanding its presence into high-capacity, high-impact venue environments.
Skechers is also accelerating its global expansion with plans to open between 180 and 200 new company-owned stores worldwide in 2025, including the launch of its first European performance-focused store in Ghent, Belgium.
Following the opening of its first performance store in Canada earlier this year, the global brand is now exporting that innovative retail format to Europe, and YAHAM is embedded within it.
Across Germany and Belgium, YAHAM LED technology has been installed throughout Skechers flagship environments, transforming interiors into dynamic, high-impact brand spaces.
In Hamburg, large-format feature walls, cash wrap displays and storytelling screens are powered by fine-pitch LED systems designed for close-range retail immersion.
In Ghent, category walls, ultra-high-resolution displays and dynamic ticker messaging bring movement and energy to the store floor.
Across mainland Europe, physical environments are shifting, becoming more immersive, more digital, and more experience-led.
And YAHAM is scaling right alongside them.
Global Muscle. Local Precision.
Central to YAHAM’s rapid expansion is its exclusive partnership with Bauer Digital.
YAHAM brings global production power, engineering depth and industrial-scale manufacturing capability.
Bauer Digital delivers regional expertise, compliance alignment and ongoing service execution across the UK and Europe.
Global scale meets local control.
With over 120,000m² of production capacity and more than 12,000 installations worldwide, YAHAM’s displays are already trusted in some of the most demanding environments on the planet.
Now, that same infrastructure is accelerating across the European market.
Defining the Next Era of LED
Retail is evolving.
Venues are transitioning into digital ecosystems, delivering experiences that extend far beyond the bowl.
People are demanding more from physical spaces.
LED is enabling that shift – and YAHAM is at the centre of it.